I'm a native New Yorker who believes everything is possible. I love falling down the Wikipedia link rabbit hole. I've created my own jobs for 15 years, having 5 online businesses and 1 brick & mortar. My mom is my avatar in life and in business- if I wouldn't do it, say it or sell it to my mom, I wouldn't do it, say it or sell it to anyone else. I cannot leave a dollar store without a notebook. Pub trivia is my sport of choice. My friends and colleagues are the smartest, funniest, most trustworthy people you'll ever meet. I would do my job for free if I had the money to make sure my mom never had to pay for another thing in her life. 



For the past ten years, I have been helping people create, build and enhance their businesses. With a experience in creative business, customer service and consumer psychology, I have a thorough understanding of what it takes to launch a business, a movement or a brand that resonates with your audience, clientele and customers. 

Whether you’re trying to figure out how to make the ideas in your head a reality or trying to improve or expand your business or organisation, I can help you:

  • get those ideas under an umbrella that allows you flexibility to explore and pivot; 

  • create offers, products and services that people hunger for;

  • communicate and promote your mission effectively;

  • be clear and confident about what you're doing, how you're doing it and who you're doing it for;

  • show you how to use tools, strategies and your own skills to stop running around like a chicken with its head cut off trying to make things happen.